Creator Guidelines
Visual Guidelines
DEFINING THE BCCL AESTHETIC
BCL CORE
- Vibe: Industrial, raw, gritty, authentic.
- Setting: Urban environments, concrete, or minimalist gyms.
- Photography: High contrast, de-saturated colors. Focus on the daily grind.
REDLINE
- Vibe: High-energy, technical, fast-paced.
- Setting: Tracks, outdoor sprints, movement-heavy environments.
- Photography: Action shots, motion blur, vibrant reds.
KireddorFíor
- Vibe: Elite, refined, minimalist, expensive.
- Setting: High-end architecture, clean white spaces, luxury vehicles.
- Photography: Crisp lines, soft lighting, focus on fabric texture and gold scripts.